If your business is looking for a lightweight, email-centric customer support solution, you’re in luck. Here's what Send on Behalf and Send As look like from the recipient’s perspective: But with this feature turned on, responses look like they come from the group rather than the individual. Like other groups in Outlook, members can read all messages sent to the group. Because sometimes, that’s just what you need. With the new ‘Send as’ and ‘Send on behalf of’ feature, members of the group can respond to conversations using the shared identity of the Group instead of their individual personal identity - without losing the personal, individual touch. Today, we are excited to announce the ‘Send-as’ and Send-on-behalf of feature for groups in Outlook, which brings you one step closer to turning your email into a great customer support solution.